Josh Tickell uses two decades of experience in the green industrial space to serve companies that develop and use sustainable technologies. His area of expertise is integrating revenue-generating innovative processes, designs, and techniques into the traditional industrial space.
In 2010, the Tickells created GreenPlanet3d, a sister entity to their production company that would focus specifically on serving as a branding, marketing, PR, innovation, and design umbrella to bring greentech and green industrial companies into alignment with the finance and legislative space. GreenPlanet3d worked with William Morris Endeavour to develop a marketing rollout strategy for the Chevy VOLT. While numerous parties were involved in the VOLT's rollout, elements of the Tickell's plan were successfully incorporated. The result is the only American made car from a major automaker with a waiting list.
In 2009, Tickell teamed with his wife and filmmaking partner Rebecca Harrell Tickell to form Green Planet Productions. Their first venture was a strategic positioning campaign for Sapphire Energy. Using a hyper-efficient car, the Tickells were able to orchestrate the first cross country trip powered by algae fuel. The trip was combined with a PR campaign and Capitol Hill press conference targeted to congress people on key committees. The result was the Algae Caucus which, working with DOE, moved over $600M into loans and soft money for advanced fuels. Sapphire Energy was granted over $100M.
The Audi Group was determining what additions could differentiate a new line of vehicles for the US Market. Tickell worked with a group of Audi engineers and marketing experts to analyze the demand for new innovations including fuel-efficient cars in the United States. Using surveys, consumer trends, and innovative focus groups with car dealers from competing brands, Tickell was able to provide a clear roadmap to the automaker. The result is Audi's new line of fuel-efficient, performance diesel cars in the US market.
Clif Bar engaged Tickell to help them "green" their fleet of Mercedes Benz based vans. By analyzing the company's needs, the use of the vehicles, promotional opportunities and reliability, Tickell was able to create a workable and affordable alternative fuel solution. Clif Bar continues to use alternative fuel to this day.
The National Biodiesel Board (NBB) began as a small group of farmers who were trying to determine what to do with their excess soybean oil. By the time Tickell's first book, From the Fryer to the Fuel Tank, sold it's fifty thousandth copy, a small but viable biodiesel industry was running. But the industry suffered from a dusty image, a lack of high profile supporters and poor relations with state and federal government officials. Tickell worked with the NBB and biodiesel companies to educate and bring high profile celebrities including Woody Harrelson, Willie Nelson, and Neil Young to biodiesel, and conversely, to bring the industry up to a high standard of public accountability and discourse. During the same time the biodiesel industry grew from less than a hundred million gallons of capacity to seven hundred and fifty million gallons of capacity.
In the late 1990's as California and a handful of other states began to experiment with deregulation, Tickell was tapped by Green Mountain Energy to conceptualize and execute an on-the-ground campaign in Pennsylvania and California. By organizing a free educational concert for over 50,000 people with Shawn Colvin, James Taylor and others and by creating an ongoing face-to-face outreach campaign, Tickell and his team were able to break open the residential green energy marketplace and sign up over a million new customers for residential green energy.